The Conservation Fund
Role: Content Strategy lead, UX lead
Conservation International created the Sustainable Coffee Challenge to help members of the coffee industry—from growers to retailers—to adopt sustainable and socially responsible business practices.
The website we created recruits new partners, celebrates their commitments and holds them to account. Interactive infographics make the case for sustainability and lay out the Challenge’s goals and potential impact. A Commitments hub allows users to browse partners and their commitments by actor, geography, role in supply chain and more.
…Meanwhile, a daily events calendar and links to ticketing, coupons, visitor FAQs and other essentials facilitate trip planning.
On the home page, immersive video and calls to action with ocean-themed animations draw attention to NEAQ’s work preserving local ocean habitats...
Merging NEAQ’s two sites meant catering to distinct user types.
An expanded dropdown menu with intuitive labels creates clear paths for academics and those planning a trip to the aquarium.
Interacting with animal care experts is a highlight of any aquarium visit; our interactive video Q&A makes the experience available to online guests.
NEAQ wanted to empower visitors be part of conservation efforts. Updated animal pages incorporate a conservation status “score,” threats and species-specific calls to action.
Users can filter research publications by author, topic and program, and read abstracts on-site.
Author profile pages feature staff scientists’ education and expertise, and automatically update with their recent papers and blog posts.
Additional pages
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